Solved UX issues identified
during usability testing
Average user satisfaction
measured on App Store
Modernized frontend without backend disruptions
myGLS
App Redesign
I spearheaded the UX/UI redesign of the myGLS app, tackling usability issues
to create an intuitive experience for parcel sending, easy pickups, and remote locker interactions
Join thousands on a journey to a more centered, focused, and fulfilling life.
I spearheaded the UX/UI redesign of the myGLS app, tackling usability issues
to create an intuitive experience for parcel sending, easy pickups, and remote locker interactions
Design Process
Understanding user needs
I applied a user-centered, delivery-friendly process combining UX audits, usability testing, and fast prototyping.
This ensured we addressed the biggest pain points while aligning with development constraints
Join thousands on a journey to a more centered, focused, and fulfilling life.
I applied a user-centered, delivery-friendly process combining UX audits, usability testing, and fast prototyping.
This ensured we addressed the biggest pain points while aligning with development constraints
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
During testing, we quickly saw users struggling to distinguish pickup points from lockers. We redesigned labels, icons, and microcopy - reducing misclicks by over 60%
USABILITY TESTING
Users consistently skipped the parcel quote tool because they didn’t understand how size tiers work. By visualizing parcel sizes and adding examples, we turned a blocker into one of the most-used features
KEY FINDING
The old home screen overwhelmed users with too many options. Refocusing the layout around tracking and sending parcels reduced confusion and boosted task success by over 30%
KEY FINDING
I was focused on building shared language around UX with both business and tech teams - running workshops and embedding UX thinking into daily product decisions
UX WORKSHOPS
Many product decisions were made without user context, causing misalignment and rework. By introducing discovery tools and shared frameworks, we enabled teams to anchor decisions in real user needs
BUSINESS OUTCOME
Evangelizing UX at the C-level helped secure strategic buy-in. With top-down support, we institutionalized user research, made UX a repeatable process, and ensured it was prioritized from roadmap to release
BUSINESS OUTCOME
Goodbye clutter
Welcome clarity
The old app lacked structure and clarity, creating friction for both users and the development team.
I stripped away noise, reorganized the flow, and delivered a system that's easier to use – and easier to build
Join thousands on a journey to a more centered, focused, and fulfilling life.
The old app lacked structure and clarity, creating friction for both users and the development team.
I stripped away noise, reorganized the flow, and delivered a system that's easier to use – and easier to build
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
OLD DESIGN
Cluttered UI with generic messaging - low clarity and poor engagement
NEW DESIGN
Minimal interface focused on action - users find core options faster and return more often
OLD DESIGN
Manual data input required - confusing form fields led to user drop-off
NEW DESIGN
Predefined parcel sizes simplify the process and increase conversion
OLD DESIGN
Users had to manually scan through cluttered fields to find basic info
NEW DESIGN
The new layout prioritizes info - making it easier to track parcels, repeat actions, and navigate back
Let’s turn friction
into growth
This redesign made parcel sending and tracking finally seamless. Imagine what we can do next…
Let’s turn friction
into growth
This redesign made parcel sending and tracking finally seamless. Imagine what we can do next…
Let’s turn friction
into growth
This redesign made parcel sending and tracking finally seamless. Imagine what we can do next…