From insight to impact
+220% monthly growth
As Lead UX Designer, I led a data-driven product discovery initiative for GLS, identifying critical UX blockers in their parcel pickup service. By redesigning key user flows, improving service visibility, and strategically introducing Orlen lockers, we transformed GLS pickup into a scalable, competitive delivery option
As Lead UX Designer, I led a data-driven product discovery initiative for GLS, identifying critical UX blockers in their parcel pickup service. By redesigning key user flows, improving service visibility, and strategically introducing Orlen lockers, we transformed GLS pickup into a scalable, competitive delivery option
Join thousands on a journey to a more centered, focused, and fulfilling life.
Project Overview
From friction to growth
We didn’t build more features. We listened, mapped friction, and fixed what truly mattered - transforming a neglected service into a scalable delivery option
We didn’t build more features. We listened, mapped friction, and fixed what truly mattered - transforming a neglected service into a scalable delivery option
Join thousands on a journey to a more centered, focused, and fulfilling life.
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
To understand the baseline user experience, I conducted a comprehensive UX audit of GLS pickup across 102 e-commerce checkout flows. My focus was on identifying points of friction related to service visibility, clarity, and overall ease of use
UX AUDITS
GLS pickup was chosen only 6% of the time when buried at the bottom of the list - despite being the cheapest option. When placed first and set as default, selection jumped to 9%. Visibility in checkout flows proved more powerful than price in driving user behavior
KEY FINDING
At the same time, we discovered 12 different naming variations for the same service across platforms. Inconsistent names and outdated branding weakened trust and recognition, causing users to hesitate or miss the option entirely
KEY FINDING
To uncover retailer perspectives and challenges, I initiated a Voice of the Customer study, interviewing 42 e-commerce retailers. The goal was to understand their reasons for low GLS pickup adoption and identify their needs
VOICE OF THE CUSTOMER
The VoC study revealed a critical lack of trust and perceived value in the existing GLS pickup option. Retailers overwhelmingly cited the absence of a physical locker network as a major deterrent, forcing them to rely on competitor solutions
KEY FINDING
Furthermore, they reported a dearth of marketing materials and clear guidance on how to effectively integrate and promote the GLS service, leaving them feeling unsupported
KEY FINDING
To align on findings and co-create solutions, I facilitated workshops with key stakeholders. These sessions focused on validating insights from user and retailer research and defining strategic positioning
WORKSHOPS WITH STAKEHOLDERS
The workshops crystalized a unified understanding: the existing GLS pickup suffered from fragmented branding, unclear value proposition, and inconsistent user experience across partner platforms
KEY FINDING
Stakeholders pinpointed the urgent need for standardized UX guidelines, robust retailer support (including Orlen locker integration), and a clear communication strategy to reposition GLS pickup as a competitive and reliable service
KEY FINDING
Design Process
Redefining the pickup experience
I applied a user-centered, delivery-friendly process combining UX audits, usability testing, and fast prototyping.This ensured we addressed the biggest pain points while aligning with development constraints
I applied a user-centered, delivery-friendly process combining UX audits, usability testing, and fast prototyping.This ensured we addressed the biggest pain points while aligning with development constraints
Join thousands on a journey to a more centered, focused, and fulfilling life.
New UX/UI of parcel lockers
To rapidly address this, we forged a strategic partnership with Orlen, gaining access to their extensive locker network. I led the design of a brand-new, intuitive UX/UI for these lockers, specifically tailored for GLS users
New UX/UI of parcel lockers
To rapidly address this, we forged a strategic partnership with Orlen, gaining access to their extensive locker network. I led the design of a brand-new, intuitive UX/UI for these lockers, specifically tailored for GLS users
New UX/UI of parcel lockers
To rapidly address this, we forged a strategic partnership with Orlen, gaining access to their extensive locker network. I led the design of a brand-new, intuitive UX/UI for these lockers, specifically tailored for GLS users
E-commerce integrations
To simplify adoption for retailers, we developed standardized integration modules and clear guidelines for major e-commerce platforms like Shoper and IdoSell
E-commerce integrations
To simplify adoption for retailers, we developed standardized integration modules and clear guidelines for major e-commerce platforms like Shoper and IdoSell
E-commerce integrations
To simplify adoption for retailers, we developed standardized integration modules and clear guidelines for major e-commerce platforms like Shoper and IdoSell
InPost Parcel Lockers 24/7
19,99 ZŁ
Orlen Paczka Parcel Lockers
17,99 ZŁ
GLS Parcel lockers
16,99 zł
DPD PickUp points
18,99 ZŁ
UX Positioning & Loyalty Program
I developed clear UX guidelines for prominently positioning the GLS pickup option. We also designed a tiered loyalty program, rewarding retailers with discounts
InPost Parcel Lockers 24/7
19,99 ZŁ
Orlen Paczka Parcel Lockers
17,99 ZŁ
GLS Parcel lockers
16,99 zł
DPD PickUp points
18,99 ZŁ
UX Positioning & Loyalty Program
I developed clear UX guidelines for prominently positioning the GLS pickup option. We also designed a tiered loyalty program, rewarding retailers with discounts
InPost Parcel Lockers 24/7
19,99 ZŁ
Orlen Paczka Parcel Lockers
17,99 ZŁ
GLS Parcel lockers
16,99 zł
DPD PickUp points
18,99 ZŁ
UX Positioning & Loyalty Program
I developed clear UX guidelines for prominently positioning the GLS pickup option. We also designed a tiered loyalty program, rewarding retailers with discounts
New map for parcel pickup
I led the complete redesign and development of a new, fully responsive parcel pickup map. The new map features intuitive search and filtering. I focused on clear, user-friendly interface for selecting pickup locations across all devices
New map for parcel pickup
I led the complete redesign and development of a new, fully responsive parcel pickup map. The new map features intuitive search and filtering. I focused on clear, user-friendly interface for selecting pickup locations across all devices
New map for parcel pickup
I led the complete redesign and development of a new, fully responsive parcel pickup map. The new map features intuitive search and filtering. I focused on clear, user-friendly interface for selecting pickup locations across all devices
Retailer Enablement Kits
To ensure consistent and high-quality implementation by our e-commerce partners, We created a comprehensive suite of enablement materials. This included detailed UX guidelines for checkout integration, IT integration instructions and marketing assets (logos, banners, copy templates)
Retailer Enablement Kits
To ensure consistent and high-quality implementation by our e-commerce partners, We created a comprehensive suite of enablement materials. This included detailed UX guidelines for checkout integration, IT integration instructions and marketing assets (logos, banners, copy templates)
Retailer Enablement Kits
To ensure consistent and high-quality implementation by our e-commerce partners, We created a comprehensive suite of enablement materials. This included detailed UX guidelines for checkout integration, IT integration instructions and marketing assets (logos, banners, copy templates)
Parcel has been prepared
12:41 AM
On the way to you!
Your parcel is on the way
09:54 PM
Just in time!
Parcel delivered 💙
13:22 PM
See you next time
Up-to-date notifications through App
We designed a set of clear, timely notifications for the GLS mobile app, informing users at each stage of the parcel journey
Parcel has been prepared
12:41 AM
On the way to you!
Your parcel is on the way
09:54 PM
Just in time!
Parcel delivered 💙
13:22 PM
See you next time
Up-to-date notifications through App
We designed a set of clear, timely notifications for the GLS mobile app, informing users at each stage of the parcel journey
Parcel has been prepared
12:41 AM
On the way to you!
Your parcel is on the way
09:54 PM
Just in time!
Parcel delivered 💙
13:22 PM
See you next time
Up-to-date notifications through App
We designed a set of clear, timely notifications for the GLS mobile app, informing users at each stage of the parcel journey
Driving Success
Measurable outcomes
+220% Monthly growth in parcel volume
Achieving expected monthly parcel growth met our core objective and provided GLS with crucial leverage for strategic collaborations with major market players
86% of Critical Issues Resolved
Our comprehensive UX audit initially identified numerous critical usability flaws. Post-redesign, we successfully resolved 86% of these core issues, including a non-functional legacy map, inconsistent service naming, poor checkout visibility, and confusing user flows. This systematic overhaul directly translated into a significantly smoother and more reliable user experience
Strategic Partnerships & Sustained Quality
Beyond the pivotal Orlen partnership, we successfully collaborated with major ecommerce platforms to ensure seamless integration of the new GLS pickup service. To maintain high standards and consistent brand presentation, we also implemented a continuous monitoring system for retailer checkout flows, ensuring optimal positioning and adherence to our UX guidelines
+220% Monthly growth in parcel volume
Achieving expected monthly parcel growth met our core objective and provided GLS with crucial leverage for strategic collaborations with major market players
86% of Critical Issues Resolved
Our comprehensive UX audit initially identified numerous critical usability flaws. Post-redesign, we successfully resolved 86% of these core issues, including a non-functional legacy map, inconsistent service naming, poor checkout visibility, and confusing user flows. This systematic overhaul directly translated into a significantly smoother and more reliable user experience
Strategic Partnerships & Sustained Quality
Beyond the pivotal Orlen partnership, we successfully collaborated with major ecommerce platforms to ensure seamless integration of the new GLS pickup service. To maintain high standards and consistent brand presentation, we also implemented a continuous monitoring system for retailer checkout flows, ensuring optimal positioning and adherence to our UX guidelines
+220% Monthly growth in parcel volume
Achieving expected monthly parcel growth met our core objective and provided GLS with crucial leverage for strategic collaborations with major market players
86% of Critical Issues Resolved
Our comprehensive UX audit initially identified numerous critical usability flaws. Post-redesign, we successfully resolved 86% of these core issues, including a non-functional legacy map, inconsistent service naming, poor checkout visibility, and confusing user flows. This systematic overhaul directly translated into a significantly smoother and more reliable user experience
Strategic Partnerships & Sustained Quality
Beyond the pivotal Orlen partnership, we successfully collaborated with major ecommerce platforms to ensure seamless integration of the new GLS pickup service. To maintain high standards and consistent brand presentation, we also implemented a continuous monitoring system for retailer checkout flows, ensuring optimal positioning and adherence to our UX guidelines
Ready to bring this level of strategic product leadership to your organization?
I'm eager to discuss the possibilities
Ready to bring this level of strategic product leadership to your organization?
I'm eager to discuss the possibilities
Join thousands on a journey to a more centered, focused, and fulfilling life.